Job description:
Key Responsibilities:
-Create and implement comprehensive marketing strategies that align with business objectives and target key markets to increase sales and improve customer engagement.
-Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing (SEO, social media), content marketing, and email marketing.
-Oversee the development of high-quality content that educates and engages our audience, including blogs,case studies, and videos.
-Work with Digital Marketing Manager to foster a collaborative and innovative environment to achieve shared goals.
-Should provide Product/Solution training to sales team.
-Conduct market analysis to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
-Utilize analytics tools to track and report on campaign performance, making data-driven decisions to optimize marketing efforts.
-Build and manage customer communities, leveraging feedback to enhance product offerings and improve customer satisfaction.
-Refine brand messaging and positioning to strengthen market presence and align with customer expectations.
-Organize and manage industry events, webinars, and trade shows to promote products and connect with customers and prospects.
-Work closely with sales, product, and customer success teams to ensure consistent messaging and alignment on goals.
-Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads.
Required Skills:
- 3+ years of experience working as a Marketing lead for a software firm.
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with eye for creativity.
- Solid knowledge of content creation, partner marketing, and how to leverage, social, digital, comms, AR and PR within omni-channel campaign development
- Experience with marketing automation and CRM tools.
- Ability to work well in a results oriented environment with firm deadlines;
- Ability to perform multiple tasks effectively while being results-driven and patient
- Able to work both independently and as part of a team
- Ability to think outside the box and generate and implement new ideas.